Guilherme  Faria

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I saw it as Trump recognizing that people don’t use facts and reason to make decisions. A skilled persuader can blatantly ignore facts and policy details so long as the persuasion is skillful. Candidate Trump matched the emotional state of his base, and matched their priorities too. His supporters trusted him to dig into the details once elected, with the help of advisers and experts.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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