Guilherme  Faria

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As I mentioned earlier in the book, Trump branded his opponents with easy-to-remember labels including “crooked,” “low-energy,” “lying,” “little,” and “goofy.” Had he chosen more complex criticisms, we wouldn’t quote him, and the ideas would stay walled off in the garden of intellectual thinkers.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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