Guilherme  Faria

36%
Flag icon
HOW TO CREATE MENTAL ANCHORS The first thing you hear about a new topic automatically becomes an anchor in your mind that biases your future opinions. In the comic above, Dilbert’s nemesis got to Dilbert’s boss first and told him Dilbert was a liar. That would prime the boss’s filter to expect Dilbert to lie, with confirmation bias nearly guaranteeing that he would see things that way in the future.
Win Bigly: Persuasion in a World Where Facts Don't Matter
Rate this book
Clear rating