Guilherme  Faria

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For more science on the topic of how intentional “mistakes” can aid in memory retention, I recommend the book Impossible to Ignore, by Dr. Carmen Simon. The gist of it is that you need to surprise the brain or make it work a little extra to form memories. Our brains automatically delete our routine memories fairly quickly.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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