Guilherme  Faria

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Now watch me summarize this point by using an analogy, because analogies are good at explaining new concepts: If your analogy includes a strong negative association (such as Hitler), you could think of the analogy as a holster and the negative association as a gun. The gun is persuasive. The holster is not.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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