When you first saw the title of this book, did you think to yourself that Trump doesn’t say “bigly,” he says “big league”? If you noticed my title “error,” it probably helped you remember the book. And now whenever you hear the words “bigly” or “big league” in some other context, it will make you think of this book. The things you think about the most, and remember best, seem more important to you than other things. That’s the persuasion I engineered into the title.
