Below I rank for you the broad forms of persuasion by their relative power. The strongest are at the top. Notice that the emotional topics near the top are stronger than the more “rational” ones at the bottom. This is based entirely on my own experience as a persuader. The persuasion stack isn’t science, so I recommend viewing it as directional. Big fear Identity Smaller fear Aspirations Habit Analogies Reason Hypocrisy Word-thinking
