Win Bigly: Persuasion in a World Where Facts Don't Matter

by Scott Adams

Repetition is persuasion. Also, repetition is persuasion. And have I mentioned that repetition is persuasion?

“Strategic ambiguity” refers to a deliberate choice of words that allows people to read into your message whatever they want to hear. Or to put it another way, the message intentionally leaves out any part that would be objectionable to anyone. People fill in the gaps with their imagination, and their imagination can be more persuasive than anything you say.

Those of us who want to live in a just society don’t want a person’s appearance to be a job qualification. But you can’t change human nature. We are visual creatures, and irrational too. Looks matter, even when we wish they did not. Looks are part of the brand,

The democracy illusion is probably one of the most beneficial hallucinations humankind has ever concocted. If you think democracy works, and you act as if it works, it does work.

I think of democracy as more of a mental condition than a political system. Democracy works because we think it works, and we want it to work.

People care that you’re on their team more than they care why.

fairness is an argument for idiots and children. Fairness isn’t an objective quality of the universe.

Economies are driven by psychology. If you expect things to go well tomorrow, you invest today, which causes things to go well tomorrow, as long as others are doing the same.

Sometimes art needs an enemy.