Justin Thomas

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For example, if you are familiar with my Dilbert comic strip, you might know that Dilbert has no last name. His boss has no name at all. You don’t know the name of Dilbert’s company or what industry it is in. You also don’t know its location. All of that omission is intentional. It is a trick I learned from hypnosis class. I leave out any details that would cause readers to feel they are different from the characters in the comic.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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