Justin Thomas

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bigly. I knew that candidate Trump’s persuasion skills were about to annihilate the public’s ability to understand what they were seeing, because their observations wouldn’t fit their mental model of living in a rational world. The public was about to transition from believing—with total certainty—“the clown can’t win” to “Hello, President Trump.” And in order to make that transition, they would have to rewrite every movie playing in their heads.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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