Richard Riggs

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Cognitive Dissonance This is a mental condition in which people rationalize why their actions are inconsistent with their thoughts and beliefs. For example, if you think you are smart, but you notice yourself doing something that is clearly dumb, you might spontaneously hallucinate that there was actually a good reason for it. Or perhaps you believe you are an honest person, but you observe yourself doing something dishonest. Your brain will instantly generate a delusion to rationalize the discrepancy. This is a common phenomenon in all normal humans, but we generally believe it applies only ...more
Win Bigly: Persuasion in a World Where Facts Don't Matter
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