Win Bigly: Persuasion in a World Where Facts Don't Matter

by Scott Adams

“We the People . . .”

yes , let's start with this - we the people

I remind you that filters are not intended as windows to reality. Our brains did not evolve to understand reality. We’re all running different movies in our heads. All that matters is whether or not your filter keeps you happy and does a good job of predicting. In my experience, the Persuasion Filter does both of those things better than the alternatives.

Big fear Identity Smaller fear Aspirations Habit Analogies Reason Hypocrisy Word-thinking

PERSUASION TIP 13 Use the High-Ground Maneuver to frame yourself as the wise adult in the room. It forces others to join you or be framed as the small thinkers.

Notice I started by fully embracing the criticism from the other side. If you debate the criticism, you stay in a child frame.

But in terms of persuasion, facts and policies and reason are almost useless.

PERSUASION TIP 14 When you attack a person’s belief, the person under attack is more likely to harden his belief than to abandon it, even if your argument is airtight.

provocative,