André

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“the difference [...] in my mind, is that you weigh the data as one piece of a messy problem you’re solving with thousands of constantly changing variables. While data is concrete, it is often systematically biased. It’s also not the right tool, because not everything is an optimization problem. And delegating your decision making to only what you can measure right now often de-prioritizes more important macro aspects of the
André
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Designing with Data: Improving the User Experience with A/B Testing
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