McGregor himself played into this by being one of the few fighters to give interviews immediately after the weigh-ins. This is when most fighters are desperate to drink, eat and lie down alone. Weight cuts play havoc with the hormones and emotions of fighters, and a particularly arduous but successful weight cut can move even a toughened world beater to tears. But Conor McGregor would stand with Ariel Helwani and answer questions in a slower state of mind than his usual self, because he recognised the value of staying in the media and that this was half the work in the fight game.
