Treating the urge mindfully, I’d say, is more like arranging it so that when the rat presses the bar, no food pellets come out. The urge—the thing that’s analogous to pressing the bar—is allowed to fully form, yet it doesn’t get reinforced, because your mindful inspection of it has deprived it of its force and so broken the connection between the impulse and the reward. Over time, after the urge has blossomed again and again without bringing gratification, the urge ceases and desists.