Reason has its effect not by directly pushing back against a feeling but by fortifying the feeling that does do the pushing back. Yes, that Hershey bar looks good, and the thought of eating it feels good, but reflecting on that article you read about the toll high blood sugar takes on your body makes the thought of eating the Hershey bar guilt-inducing. And it’s the guilt, not the reflection, that does direct combat with the urge to eat the candy bar.
