no way to get lots of genes into the next generation! 3. The animal’s brain should focus more on (1), the fact that pleasure will accompany the reaching of a goal, than on (2), the fact that the pleasure will dissipate shortly thereafter. After all, if you focus on (1), you’ll pursue things like food and sex and social status with unalloyed gusto, whereas if you focus on (2), you could start feeling ambivalence. You might, for example, start asking what the point is of so fiercely pursuing pleasure if the pleasure will wear off shortly after you get it and leave you hungering for more. Before
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Addiction it seems like a zero sum gain and or game that creates a negative feedback loop that can be conditioned.
