Natural selection has made us want foods with certain kinds of tastes, and has also made us want to live a long, healthy life. The struggle for self-control—in this particular case, at least—is a clash between these two values and between feelings associated with these two values. If reason is to play a role in the struggle, it is only as a proxy for these values. It’s the desire to live a long, healthy life that focuses our reasoning on the link between sugar consumption and longevity, and it’s through this desire that the results of the reasoning can overpower the desire for the chocolate
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