Another unpleasant product of environmental mismatch is painful self-consciousness. We’re designed by natural selection to care—and care a lot—about what other people think of us. During evolution, people who were liked, admired, and respected would have been more effective gene propagators than people who were the opposite. But in a hunter-gatherer village, your neighbors would have had a vast database on your behavior, so you’d be unlikely, on any given day, to do anything that radically revised their opinion of you,
