Zajonc implicitly equates having feelings about things with making judgments about them. This equation is true to the Darwinian view (laid out in chapter 3) that, functionally speaking, feelings are judgments. It’s also true to the meditative technique of relaxing judgment by critically inspecting our feelings.
Perhaps there is a connection here to Jesus's saying to judge not. Was he pointing toward something akin to the Buddhist principles of emptiness and inclusion?