So if you’re a Buddhist philosopher, you may feel vindicated. But you may also feel puzzled. Why would natural selection design a brain that leaves people deluded about themselves? One answer is that if we believe something about ourselves, that will help us convince other people to believe it. And certainly it’s to our benefit—or, more precisely, it would have been to the benefit of the genes of our hunter-gatherer ancestors—to convince the world that we’re coherent, consistent actors who have things under control.