Interest is about something out there, out in the world. The video is interesting. The photographs are interesting. Interest is often fleeting, lasting about as long as the video clip we provided for kids to watch. Relevance, by contrast, is always personal. Relevance is about what matters to you. It starts with observing something in the world, but then it shifts to a thought or a feeling inside of you. Something that is relevant is inherently interesting; but something that is interesting isn’t always relevant. In short, getting kids’ attention is about creating interest; keeping their
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