For any creative, the challenge of earning a living is formidable. We need to sell our work in order to live and eat, but if we sell off everything we create, we can end up starving again. The goal is to not live month to month, but to have enough margin to keep creating. The more you own of your work, the more creative control you have. The Starving Artist sells out to an early bidder, but the Thriving Artist holds out and owns as much of his work as possible.