This is the Rule of the Scene, which says that places and people shape the success of our work far more than we realize. Location is not irrelevant. Place matters. As social psychologist Mihaly Csikszentmihalyi wrote, “Creativity is more likely in places where new ideas require less effort to be perceived.” The Starving Artist thinks she can do her work anywhere, but the Thriving Artist understands that where we live and do our work affects the work itself.
