keywords have a tendency to become parasitic: they enter the mind and displace thought. George Orwell, in his famous essay “Politics and the English Language,” captures this phenomenon with an eerie vividness: When one watches some tired hack on the platform mechanically repeating the familiar phrases—bestial atrocities, iron heel, bloodstained tyranny, free peoples of the world, stand shoulder to shoulder—one often has a curious feeling that one is not watching a live human being but some kind of dummy: a feeling which suddenly becomes stronger at moments when the light catches the speaker’s
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