it’s a distraction from what matters. 10. Beware of metaphors and myths that do too much heavy cognitive lifting; notice what your “terministic screens” are directing your attention to—and what they’re directing your attention away from; look closely for hidden metaphors and beware the power of myth. 11. Try to describe others’ positions in the language that they use, without indulging in in-other-wordsing. 12. Be brave.