How to Think: A Survival Guide for a World at Odds

by Alan Jacobs

Decades ago the idiosyncratic literary critic Kenneth Burke wrote a brilliant essay called “Terministic Screens,” in which he made this point. Whenever we use a particular vocabulary—political, say, or aesthetic, or moral, or religious, or sociological—to describe a person, or a thing, or an event, we call attention to certain aspects of what we’re describing. But we also, as long as we look through the screen of that language, inadvertently hide from ourselves, become blind to, other aspects. Burke doesn’t believe we have a choice about whether or not to employ terministic screens: “We can’t say anything without the use of terms.” But for that very reason we need to work hard to understand how our terms work, especially how they “direct the attention”: What does this language ask me to see? What does it prevent me from seeing? And—perhaps most important of all: Who benefits from my attention being directed this way rather than that?*3