Now, in terms of how to start using this in the real world, you’ll find that with just a little bit of practice, you’ll be applying the right tonality and body language unconsciously—meaning, automatically—whenever you find yourself in a situation of influence. But, until then, you need to be extra vigilant about consciously applying the right tonality and body language to every word and every turn of phrase. This will ensure that your prospect stays firmly in your magnetic zone and doesn’t tune out.

