Bill says, “Now, John, the reason for the call today is that we’ve been reaching out to a select group of homeowners in your area to offer them . . . ,” and then he’ll go on to explain whatever that offer happens to be. It could be a marketing special, where Mr. Smith is going to get free airfare or a free night in a hotel; or it could be the chance to join a vacation club or travel club, or anything else that offers a perceived benefit to Mr. Smith.
