Before we move on to the next chapter, I want to go through some key nuances regarding the relationship between the conscious mind and the unconscious mind—specifically, how they work hand in hand with one another to guide all your prospect’s decisions, especially during those crucial opening seconds, when your ability to bypass their conscious mind and speak directly to their unconscious mind will dictate whether you succeed or fail at taking control of the sale, and then again at the end of the sale, when your ability to speak to both minds at once will allow you to push past the action
...more
