2 Utter sincerity: This is a calm, smooth, confident, low-pressure tone that implies that what you’re currently saying to the prospect is coming directly from your heart, and that you’re being absolutely sincere with them at the highest possible level. It’s a velvety smooth tone that’s so humble, and so nonthreatening, that it sounds almost apologetic in nature, but, of course, there’s no apology being given. Rather, you’re telling someone something that is clearly in their best interest,
