On average, approximately 20 percent of the prospects who hit you with an initial objection will close right here, as a result of one simple loop. The rest of them, however, are going to require a bit more persuading, in the form of running additional loops that address one of the following three areas: 1 Increasing their level of certainty for one or more of the Three Tens 2 Lowering their action threshold 3 Increasing their pain threshold
