Step #1: Choose a state This is where you set an intention for the emotional state you want to anchor. This will always be a conscious decision, based on the circumstances that you’re about to face, not what you’re currently facing. In other words, anchoring is a forward-looking process that’s proactive in nature. For the purpose of this exercise, let’s choose a state of absolute certainty, as this is the state that you must be in when you enter any sales encounter.
