The second vulnerability had to do with the type of anchor you choose (the equivalent of the bell in Pavlov’s experiment). As Bandler explained, not only does the anchor need to hit you all at once but it also needs to stand out in a dramatic way. A common, everyday sound or gesture simply won’t cut it. It needs to be extreme—the more extreme the better, in fact—and the more unusual the better too. In essence, you want to use something that’s going to hit your brain in an unforgettable way and literally shock your senses. That’s what a great anchor does, and it’s absolutely crucial that you
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