Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

by Jordan Belfort

Even if you’re not in “sales,” you still need to become at least reasonably proficient at sales and persuasion. Otherwise, you’re going to find yourself living a severely disempowered life. Selling is everything in life. In fact, either you’re selling or you’re failing. You’re selling people that your ideas make sense, your concepts make sense, your products make sense: you could be a parent selling your kids on the importance of taking a bath or doing their homework; you could be a teacher selling your students on the value of education; a lawyer selling a jury on the innocence of your client; a pastor selling your congregation on the existence of God or Jesus of Mohammad or Buddha; a politician selling your constituency on the benefits of voting for a certain referendum—in short, selling applies to all people, and all aspects of life, both business and personal. After all, at some point in our lives, we’ll all have to sell ourselves to someone: a prospective partner, a future employer, a future employee, a future first date, and on and on.