Nakamura became the patron saint of the twenty-first century’s “Cult of Production,” where customers want to know exactly where and how their products are made. Nakamura believes this is the future: “The Japanese market is getting more mature. The consumers are getting older. People don’t need so much product. They want to have something that has meaning and lasts long. They realize that material things alone don’t bring happiness. We try to produce less. We try to sell less.”
