In the history of Japanese fashion, Ivy marked a critical moment in the 1960s when men started dressing up, but more importantly, the look set the pattern on how the country would import, consume, and modify American fashion for the next fifty years. After Ivy, Japan had an infrastructure to create and disseminate the latest in American styles—not just the clothes of clean-cut New England youth, but even the wilder looks of the counterculture.
