let’s try a thought experiment. Suppose you happen to be an investor in a coffee-machine manufacturer, Koffee Meister, which has just released a new state-of-the-art compact cappuccino maker, the ’Cino Bambino. Now suppose you also happen to be an expert in coffee-machine design, and you decide to take the ’Cino Bambino out for a spin. After considerable testing and engineering analysis, you conclude that this new
