You've Got 8 Seconds: Communication Secrets for a Distracted World

by Paul Hellman

Your audience, whether you’re talking to 100 people at work or 1 person at home, has three questions, always the same. Although these questions seldom get asked directly, they’re the hurdles you have to jump, in sequence, to capture and hold attention: 1. Why should I listen (or read this)? 2. What exactly are you saying? 3. What should I do with this info?