Most messages and presentations are designed from the speaker’s point of view. That’s upside down. Imagine you’re sitting in the audience. What would capture your attention? Every audience has three questions To answer the questions, use these tools: 1. Why should we listen? (What’s in it for us?) 1. Purpose statement 2. What exactly are you saying? 2. Main message 3. What should we do with this info? 3. Call to action Focus your opening, body, and close:
