Create a press kit complete with a press release, bios, talking points from the client, and hi-res images. The talking points are sort of like a Q&A: we send clients questions to answer to explain their product, process, or methodology in more granular detail in their voice. Journalists can pull from this for stories they write. We typically store the whole press kit in an easily shareable online folder like WeTransfer, Dropbox, or Google Drive so it’s at our fingertips. • Research appropriate outlets and audiences for a campaign. • Develop strong media stories around the campaign to get
...more
