I learned pretty quickly that finding the right keywords to tell your story in a short amount of space is an art. The blurb needs to be punchy, clear, and attention grabbing; the project title should succinctly describe what you’re doing. The project image is also crucial. It’s so important to use a very clear and representative image of the project. When people see campaigns on the site, they are just a bunch of small boxes—you need to catch their eyes immediately and compel them to click the project to see your page.
