TAKE IT FROM RAVA. • Again, get feedback. Something you might think is important might not be important to the outside world, and vice versa. • Don’t read off a script. You will sound like a robot. • Making the ask should be the shortest part of your video. Keep most of the focus on the story. • Transcribe. After you shoot your interview footage, transcribe what was said and read it. This makes it easier to identify what to include and what to cut. This is where your professional editor comes in! • Use music to heighten or enhance sections of the piece. Videos with only one piece of continuous
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