Jason Levi

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The best thing is always to be upfront about risks, then be solutions-oriented. Think ahead to make real contingency plans for confronting these challenges, and then explain them in this section. It’s okay if you face problems along the way; the most important thing to communicate is your commitment to being transparent with backers and your commitment to finding solutions.
The Crowd-sourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea
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