Then, 24 hours to launch, we send a heart-felt message that expresses the importance and urgency of the project and once again stresses the need for their support. We also promise to follow up on Launch Day with the live campaign link and perhaps some sample tweets. We tend to add a note about our goal to reach 20 percent right away, letting them know that, according to Kickstarter, “78 percent of projects that raised more than 20 percent of their goal [are] successfully funded.” They will want to be a part of making this campaign a success with you! Check out the sample newsletters in the
...more
