We created a press database (a Google spreadsheet) with the top names, emails, and Twitter handles (and their follower count) of the journalists that had written about the Standards Manual or Massimo Vignelli in the past couple of years. • We made a press list of online publications that might be interested in covering our campaign and who would promote it to audiences interested in the Standards Manual (blogs about design, fashion, urban design, subway enthusiasts, New York).
