A press release is like a summary of your project, brand, and story. You’ll use it to communicate with press in a succinct, clear fashion, so everyone has all the same facts, and so your story is explained in a consistent manner. A strong release gives the reader the necessary basics: • Key information (What is the campaign all about?) • Background (Who? What? Where?) • An understanding of a campaign’s relevance and importance (Why is this compelling and important now?) • Campaign information (Link to the campaign, platform, duration, rewards and prices, product specifications) • Contact
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