Initially pleasure activism was about claiming our right to experience pleasure, to be safe and respected in the pleasures we choose. It has expanded for me over the years as I have come to believe that facts, guilt, and shame are limited motivations for creating change, even though those are the primary forces we use in our organizing work. I suspect that to really transform our society, we will need to make justice one of the most pleasurable experiences we can have.27 We also have to stop demonizing pleasure. We try to leverage control over the natural world by making our emotions and
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