My colleague Eugene Kim has this great tool called the Strategy / Culture Bicycle. He says that developing an effective strategy and culture is about asking the right questions: Where are we now? Who are we today? Where do we want to go? Who do we want to become? How do we get there? What I love about this is that where we are going and who we need to be to get there are married. We can’t get to a new destination without shifting who and how we are.