We have also learned that we had to lay out our operating beliefs. Each person has a set of beliefs with which they move through the world. These are formed by their cultural, social, economic, and environmental (amongst others) experiences from birth, and they change as more experiences are added to the whole. A group joins their beliefs together creating a set of named or unnamed ways in which they operate. We have made our beliefs very transparent at Ruckus. What we landed on was that, for the next period of history, we need to place an emphasis on: Impacted leadership (the leadership of
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